SOUL93 is a clothing brand rooted in music, art and creative expression.

Founded in 2023 by creative partners Loui Brown, also known as Sorley, and Faye Greenman, the foundations of SOUL93 were shaped by a shared belief that clothing should carry feeling, identity and intention. Not just something to wear, but a uniform for a life lived creatively.

The name SOUL93 came from a piece of street graffiti. Its raw, instinctive energy captured the spirit of what the brand would become. SOUL represents the intention behind everything we create: work made from feeling, instinct and inner direction. 93 nods to Loui’s birth year and became inseparable from the identity of the brand.

Today, SOUL93 stands at the intersection of fashion, music, art and culture. Each garment is designed to feel expressive yet wearable, balancing clean silhouettes with a raw visual edge. From everyday essentials to graphic pieces, campaigns, events and collaborations, every element is created as part of a wider world.

Built on authentic expression, independence and creative commitment, SOUL93 exists for people who move through life with purpose and create from the soul.